...but by night, Deptford's an exciting, creative, lively, multi-cultural space, ideal for the younger end of the Shared Ownership market.
Rather than marketing a place, Lewisham Homes chose to promote a sense of urban excitement with a diverse, night-time street-portraiture project, selling the community and the night life to buyers interested in food, live music and street art – in place of a more conventional campaign around aspiration.
This brand was inspired by record label graphics and colourful neon lights.