1, 2, 3 & 4 bedroom Shared Ownership apartments, built on the site of a former sorting office in Brentford

Project has so far comprised: design of brand and 28-page brochure, marketing signage, advertising, promotional items and the design & installation of branded sales aids in the marketing suite. 

The brief asked us to

Reflect the site’s history as a former Royal Mail sorting office without courting anachronistic associations.

Emphasise outstanding attractions in the local area, including access to open green space at Syon Park, Kew Gardens & Richmond Park, aspirational high quality leisure and retail at Chiswick and Richmond and Thames-side activities

Emphasise improvements in Brentford’s local amenities without drawing attention to competing sales at The Brentford Project

Emphasise local creative communities

Emphasise convenient transport links

Create an exciting, distinctive, memorable, bold, solid, punchy brand with bright colours. Specifically, the hoarding should be highly-visible behind large trees and across a wide pavement

Give a going-out feeling: cocktails and/or Sunday lunch in the pub

The scheme is at the higher end of affordability and is expected to appeal to buyers aged between 27-39.

Post House is being offered initially with priority to LB Hounslow live/work (cascading to west London) so the brand was intended to appeal to a diverse local demographic including a large south Asian visible minority (34%)

Client Tunji Balogun at SNG said:

“I really enjoyed working with you, you were always there when I needed you. What we’ve got is really good, and I’m looking forward to the next project”